Website Speed Optimization Services

Owing to these factors, it is but obvious that you must think of ways to speed up website load time, and this is where we come in. All you need is excellent website speed optimization services that would reduce your web page’s loading time and enable you to perform well on most of the search engine parameters, if not all.

Place an order for our website speed optimization services and improve your website’s optimization score dramatically at Google PageSpeed Insights.

Discussed as follows are features which we intend to use to speed up your website:

  1. Image optimization is a must if you are keen to speed up your website load time. Some ways in which images tend to hinder website speed are a large size, unspecified dimensions, bandwidth-hungry formats like JPEG and PNG, or complicated formats like TIFF and BMP. Website speed optimization services that we provide focus on all these factors to improve speed. We resize your images to the required dimensions and convert them to WebP so that your website can serve images in next-gen formats.
  2. Minify CSS, wherein minifying means making smaller by removing tabs, spaces, line-breaks, and comments, and when applied to large CSS files, the coding shrinks, thus rendering the page more optimized and faster to load.
  3. Minify JavaScript, so that it is bereft of additional spaces, line breaks, comments or whatever else that might add to the volume. While JavaScript can prove to be extremely powerful when handled with expertise, it can also render loading of the page sluggish if not used well. Minifying of JS can be achieved through several methods, all of which tend to speed up website load time.
  4. Minify HTML, like JS and CSS, and minification is done in order to improve website speed. In the process, we remove additional spaces, tabs, line breaks and comments from large blocks of HTML codes to speed up the loading time of the web page.
  5. Enable compression through Gzip: Wherein it conforms to the configuration of the web-server and renders the files sufficiently small to speed up the transfer process. By opting to compress, you effectively reduce the file size to save on bandwidth and this, in turn, would improve website speed.
  6. Leverage browser caching by editing HTTP headers such that some files would expire beyond a pre-determined time-frame. As a result of caching, web pages and images are stored in the visitor’s browser so that they do not have to be downloaded every time someone visits your website. This serves to speed up website loading time considerably.
  7. CloudFlare CDN, on being made to work in tandem with your website, accelerates the loading time of the web page by a significant degree. It works by caching the copies of web pages on its servers so that every time the web page is called, CloudFlare retrieves a copy from the server which is closest to the visitor’s location.
  8. Ensure text remains visible during web font load: We deploy the CSS technic that ensures your website’s text is visible to the users even before the web fonts loading process gets completed.
  9. Lazy load images, a technique wherein the images are loaded on the page as and when the portion comes on the browser’s viewport. Incorporation of this technique ensures that images in a particular section are loaded only when you come to it; otherwise, they would remain off the page. Various scripts ensure this, and the onus is on you to opt for this feature to improve website speed.
  10. Combine CSS & JS files, and reduce your HTTP requests until it is just one for each, ie. CSS and JS. It is indeed possible to compile all the external files of CSS and JS that web pages use into one single file which so that everything can be downloaded once and for all. Irrespective of the technique used, it greatly improves your page loading time.
  11. Defer loading of Javascript, by embedding the combined JavaScript in the HTML code at the bottom of the page, a few lines you close the body tag. Deferring load of JS implies that the JavaScript code will take effect only after the page has been loaded. This external JS code is deferred using the ‘defer’ attribute, and after the page content has loaded, it will then take charge and organize the page.
  12. Add Expires headers, for specific files and file types so that the number of HTTP requests sent to the server is reduced. When you set this attribute for specific files and file types, the browser will check if the images can be displayed from the browser’s cache rather than being downloaded from the server. Drastic reduction in the number of downloads reduces the burden on the server and this, in turn, has a positive impact on the page load time.
  13. Add Keep-Alive headers, with the help of codes, so that the browser and the server remain connected and are sufficiently immune from intermittent breakage. It is an HTTP connection that remains open in between multiple requests.
  14. Remove Query strings from static resources, such as CSS and JS by adding filter hooks, and facilitate their caching, thereby scoring well in the Google page speed test. URLs’ that contain symbols like question-marks are known as Query strings, and as a result, the caching of resources are blocked.
  15. Eliminate render-blocking JavaScript and CSS in above-the-fold content: We achieve this by spending some time separately on fixing the CSS and deferring the JavaScript. Most often JS and CSS are coded in such a way that they do not mandatorily display the ‘above-the-fold’ content. This issue interferes with the loading of the same and blocks rendering. In such a situation, Google PageSpeed Insights gives out a warning asking you to remove render-blocking CSS and JS, which you can do using async for the former and defer attributes for the latter.
  16. Reduce DNS lookups, because when every different domain requires a separate DNS lookup, these can add up over a period of time to interfere with the speedy loading of the web page. One way of speeding up DNS lookups using DNS prefetching, a function that enables the browser to conduct DNS lookups in the background on the specific web page. For this, you need to add some extra coding on to the header that would activate DNS prefetch, pre-connect, or prerender.
  17. Page caching: Page caching is a must-have feature for a database-driven website like WordPress, Joomla, Magento etc. This technology takes a snapshot of a whole page, saves it into text or HTML file and serves it upon future request. Page caching reduces the execution time by providing the cache instances instead of reading the same page from the database over and over again.
  18. Base64 Encoding of images entails inlining of images into the HTML code using a method known as Base64 encoding. The purpose of Base64 is to transform various types of data, including images, into letters and numbers which are recognized by HTML. Using this encoder means the website does not require an external image and this reduces HTTP request and the page loading time.