WordPress Website Speed Optimization Service

We make your WordPress website faster or make a 120% refund

We optimize the loading speed of WordPress website in 2 seconds, in most cases, it’s less than 1 second.

Like our competitors, we don’t install a few WordPress plugins and term it as a speed optimization. We do even more manual works with the advanced technologies to speed up your WordPress website, that are out of the scope of a premium caching plugin. We achieve the maximum possible speed for your WordPress website which helps you gaining the optimal user experience ever. Place the order now and improve conversion rate & search engine ranking in a few weeks.

We create a staging site, which is an exact replica of your LIVE WordPress website. We do our optimization works on the staging website. After we complete the task, you check the staging website. If you certify that everything is okay, only then we push our changes to your LIVE site. So, no downtime, no break issue on your LIVE website. Hence, there will be no loss in your business due to our WordPress speed up service. Our competitors don’t follow this standard and safe method.

Moreover, our service comes with the 120% money back guarantee. If we fail to improve your WordPress website’s loading speed, i.e., the load time benchmarked with Pingdom and the lighthouse analysis score at Google Page Speed Insights, we’ll refund your money by 120%.

WordPress Website Speed Optimization Service

One time cost: $309 $216

The price is per website. No monthly burden. No hidden cost.

What you get with our WordPress Speed Optimization Service

1. Premium WordPress caching plugin ($39 value) install and configuration
2. Image optimization: We compress the images, convert to the next generation image format WebP (Google recommended), and resize the images.
3. Lazyload of images
4. Review active plugins
5. Optimization of the WordPress database and cleanup
6. Upgrade to PHP 7
7. Audit report: before and after our optimization service
8. Minify CSS, JavaScript and HTML
9. Enable Gzip compression
10. Leverage browser caching
11. CloudFlare CDN
12. Ensure text remains visible during web font load
13. CSS & JS files concatenate
14. Add Keep-Alive headers
15. Remove Query strings from static resources
16. Eliminate render-blocking JavaScript and CSS in above-the-fold content
17. Defer loading of JavaScript
18. DNS prefetch
19. Cache Preloading / Cache warming
20. Base64 Encoding of small images



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Terms of Service

Please read these Terms of Service ("Terms", "Terms of Service", "TOS") and the Privacy Policy carefully before using this website, Speedify.tech (the "Service", "Speedify.tech", "Website", "Site") which is developed and operated by Anindya Sundar Mandal. ("us", "we", or "our").

By using our service or accessing our website, you acknowledge and agree to the following terms and agree to be bound by the following Terms of Service and the Privacy Policy. This terms of service are legally binding and govern your use of our website and service.

If you do not agree with any part of the Terms of Service or the Privacy Policy, please stop using our website and service immediately.

We may amend our Terms of Service or Privacy Policy from time to time and post on this website. You are requested to visit our website regularly to read these changes to our Terms of Service and Privacy Policy. To continue using our website and service, you must agree to all such changes.

1. Copyrights and Other Intellectual Property

All content present on this Website is the exclusive property of Anindya Sundar Mandal, including all the software, text, articles, images, graphics, video and audio used on this Website. 'Speedify.tech' is the name, trademarks, and brand which belong to and are owned by Anindya Sundar Mandal. These trademarks and logos may not be used in any manner without prior written consent from Anindya Sundar Mandal.

2. Username and Password Security

We encrypt your password using industry standard. However, you are responsible for maintaining the privacy of your username and password, if any, and you are solely responsible for all activities that occur under your username and password. Speedify.tech WILL NOT BE RESPONSIBLE FOR ANY LOSS OR DAMAGE ARISING FROM YOUR FAILURE TO SUFFICIENTLY SAFEGUARD YOUR USERNAME AND PASSWORD.

3. Use of this Website

All the content included in this Website is solely for the personal or commercial use of website users. You may not copy, modify, distribute, transmit, display, perform, reproduce, transfer, publish, license, or sell any of the contents of this Website and the app (client) without the prior written consent of Anindya Sundar Mandal. Unauthorized use of the materials appearing on this Website may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties.

4. Links to Third-Party Websites

Some of the links on Speedify.tech may allow you to leave the Speedify.tech website. Third-party sites to which Speedify.tech site may link ("Third-Party Linked Sites") are not in any way under our control, and WE DO NOT TAKE ANY RESPONSIBILITY OR LIABILITY FOR ANY INFORMATION, CONTENT, COMMUNICATIONS, SERVICES, GOODS OR OTHER MATERIALS AVAILABLE ON SUCH THIRD-PARTY LINKED SITES OR FOR ANY CHANGES OR UPDATES TO SUCH SITES.

5. Payment Terms

The Website Speed/Performance Optimization Service offered by Speedify.tech is entirely paid service. Please read our packages for pricing of the service. Alternatively, you may contact us, tell us your requirements, and we'll send you a quotation. You need to make the full payment in advance to start working.

6. Refund Policy

By purchasing our service, you acknowledge that you have read and agree to the following refund policy. If you do not agree with any part of the refund policy, please stop purchasing service immediately.

You get a refund if we fail to improve your website's (home page) 'optimization' score at Google PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights). Here 'improve' means increase the average 'optimization' score by two from the average 'optimization' score which we reported to you by email before the start of our work. Google PageSpeed Insights' optimization score may vary from time to time on the same website even if no changes have been made on the website. So, we run the test ten times and take the average. Google PageSpeed Insights's any parameter other than 'optimization' or 'Lighthouse' is NOT applicable to measure the improvement. Field Data, Origin Summary or The Chrome User Experience Report are also NOT applicable to measure the improvement because these are beyond our control. 

If you are eligible for a refund, you need to claim it within seven days from the day we complete the work. We'll calculate the refund amount by deducting the transaction fees charged by PayPal, Bank or any other financial institution involved in your payment. Our bank's base currency is Indian Rupee. The 'refund' means the 120% calculated on the net amount we receive in Indian Rupee (INR / ₹). The refund will be done to the payment source.

You are NOT eligible for any refund for anyone (or more) of the following cases:
(a) You purchased the NOVICE package. This package doesn't include many things which are crucial for the 'optimization' score. So, for this package, we can't guarantee an improvement in 'optimization' score. The same logic is applicable if you customized your package in such a way that it doesn't include all optimization items listed in the WORDPRESS PRO or PRO package.
(b) You have not accepted at least one of our suggestions to make the required changes to your website, maybe it's the core design of your website.
(c) Your website's 'optimization' score (performance/Lighthouse data) suffers due to slow 'server response time' as per Google PageSpeed Insights. Slow 'server response time' is an outcome of poor web hosting services.
(d) As per Google PageSpeed Insights, your website's 'optimization' score (performance/Lighthouse data) suffers due to any script/file which is hosted on external domain/s (e.g., Google Analytics, Google Maps, Google Tag Manager, Cloudflare, etc.), which is beyond our control.
(e) You have not provided your website's admin login details, and web hosting login details within one year from the date of you made the payment. That means you have failed to use our service for whatever reason despite the payment.
(f) You have made any changes to your website during our work or/and after we complete the optimization work.
(g) We have increased the average 'optimization' score on the home page of your website by two or more.

7. Revisions and Changes Policy

Once you place an order, we'll assign a web developer to the project. You are deemed to have read the progress emails sent by the web developer. Upon complete or delivery (where applicable) the final work service, you shall have seven days to request revisions and changes. After the seven days have passed, the project shall be closed, and no further revisions and changes will be made.

8. Communications

Communications are made via email to the email address provided to Speedify.tech by the user. All emails shall be believed to have been received upon dispatch.

9. No Warranty

THE INFORMATION AND THE SERVICE ARE PROVIDED "AS IS" WITH NO WARRANTY OF ANY KIND, AND YOU USE THE SERVICE AT YOUR OWN RISK. THE SCOPE OF WORK OF THE ASSIGNMENT IS PROVIDED BY AND IS THE RESPONSIBILITY OF THE PERSON SUBMITTING SUCH ASSIGNMENT. Speedify.tech does not represent that all information provided on the website and the official blog it is accurate, correct, complete, reliable, or otherwise valid. Speedify.tech does not endorse or recommend, and expressly disclaims liability for any service, product, manufacturer, distributor, service or service provider mentioned in any document produced by us. Further Speedify.tech does not endorse or support any opinion expressed in our work product.

10. Disclaimer


11. Limitation of Liability


12. Changes to website and services

Speedify.tech reserves it's right to change, suspend, discontinue or terminate any aspect of the services in part or whole at any time, including the availability of any of the website features, delivery services, databases or its content thereof without prior notice.

13. Rejection policy

By purchasing our service, you acknowledge that you have read and agree to the following rejection policy. If you do not agree with any part of the rejection policy, please stop purchasing service immediately.

Speedify.tech reserves it's right to reject any project before start working. In that case, if you already made the payment, we'll refund you the full amount (not 120%) we receive in Indian Rupee (INR / ₹). The refund will be done to the payment source. If we reject, we'll do so as soon as possible, however, it may take up to seven days of placing the order. The rejection may be done thereof without prior notice. Generally, the cause of rejection is if your website is already optimized and there is no scope to optimize further. But the reason may not be limited to this and in that case, Speedify.tech is not liable to explain you the cause.

14. Applicable Laws

You agree and submit yourself to the jurisdictional statutes and laws of India, without regard to the conflicts of law principles, will govern all matters relating to these terms of service or your use of the website. This agreement is in person to person basis and is non-transferable, and you may not assign your rights or obligations to any third party on your behalf.

Contact Us

If you have any questions regarding these terms of service, please contact us using the information below:

2/153 C, Sree Colony
Kolkata, West Bengal 700092

  • Privacy Policy
    This privacy policy has been compiled to serve better those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. Speedify.tech respects your privacy and dedicates to honoring your privacy. We do everything possible to respect your privacy and maintain complete confidentiality, excepting when legal requirements supersede that need.

    The Information We Collect from the people who use our website speed optimization service:

    Like many online services, we collect your email id which is the unique identifier of your account at Speedify.tech, if any. You need this email id and password to login to your account. You may reset your password using that email id or change password by log into Speedify.tech.

    When you purchase our service to optimize your website, we request you the admin login details and web hosting details of your website. We need this information to be able to make the required changes to your website for optimization purpose.

    1. When do we collect information?
    We collect information from you when you fill out a contact form, purchase our service, sign up for our newsletter or enter any information on our site.

    2. How do we use your information?
    We may use the information we collect from you when you sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use specific other site features in the following ways:
    For email communication with you: reply to the contact form submission, conversation after you place an order, sending the password reset link, reset the password, sending an important announcement, change in Privacy Policy.

    3. How do we protect your information?
    We provide articles, information, website, and information technology related services. When you purchase a service, the payment is processed on PayPal or any other 3rd party website. We never ask for your credit card numbers or save it.

    We maintain strict confidentiality regarding your website admin login and web hosting login password. For security reason, we suggest you change your website admin login password and web hosting login password as soon as we complete working on your website.

    We use regular Malware Scanning. We implement a variety of security measures when a user enters any information, submits, or accesses their information to maintain the safety of your personal information.

    We encrypt your password using standard encryption method. All the information you provide is transmitted via Secure Socket Layer (SSL) technology.

    4. Do we use ‘cookies’?
    Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember specific information. For instance, we use cookies to help us remember you. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

    You can choose to have your computer warn you each time a cookie sent, or you can choose to turn off all cookies. You do this through your browser settings. Please look at your browser’s Help Menu to learn the correct way to modify your cookies. However, if you turn off cookies, you may not be able to access some of the features of our website.

    5. Third-party disclosure
    We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

    However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    6. Third-party links
    Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

    7. California Online Privacy Protection Act
    CalOPPA is the first state law in the USA to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating precisely the information collected and those individuals or companies with whom it is shared. – See more at http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

    According to CalOPPA, we agree to the following:
    Users can visit our site anonymously.
    Once this privacy policy is created, we add a link to it on our homepage or as a minimum, on the first significant page after entering our website.
    Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

    You will be notified of any Privacy Policy changes via email.
    You can change your personal information by logging in to your account.

    8. How does our site handle Do Not Track signals?
    We honor Do Not Track signals and Do Not Track when a Do Not Track (DNT) browser mechanism is in place.

    9. Does our site allow third-party behavioral tracking?
    It’s also important to note that we allow third-party behavioral tracking.

    10. COPPA (Children Online Privacy Protection Act)
    When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old.

    11. CAN-SPAM Act
    The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out strict penalties for violations.

    We collect your email address to:

    • Send information, respond to inquiries, and/or other requests or questions.
    • Process orders and to send information and updates about orders.
    • Send you additional information related to your product and/or service.
    • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

    To be in accordance with CAN-SPAM, we agree to the following:

    Not use false or misleading subjects or email addresses.
    Identify the message as an advertisement in some reasonable way.
    Include the physical address of our website.
    Monitor third-party email marketing services for compliance, if one is used.
    Honor opt-out/unsubscribe requests quickly.
    Allow users to unsubscribe by using the link at the bottom of each email.
    If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email, and we will promptly remove you from ALL correspondence.

    Contact Us
    If there are any questions regarding this privacy policy, you may contact us using the information below:
    2/153 C, Sree Colony
    Kolkata, West Bengal 700092


Our modus operandi

to improve your WordPress website speed

Place an order with us (If you need discussion, please contact us).

We prepare the current optimization audit report of your WordPress website with Pingdom and Google PageSpeed Insights and send it to you.

We would require your hosting and WordPress admin login details.

We use this information to create an offsite backup of your website.

We create the staging website, which is a replica of your WordPress website.

We optimize the staging website to improve speed.

You will be required to create a free account at CloudFlare.com and provide us with the password.

After we complete the CloudFlare optimization, we request you to change the website’s name-servers to the CloudFlare NS, which you can do yourself or ask us to do.

When we complete, you check the staging WordPress website and give us approval if everything is okay.

We push the changes (optimization) to the LIVE WordPress website.

We submit the final report benchmarked with Pingdom and Google PageSpeed Insights, showing the improvement in page loading speed. You get a 120% refund if we fail to improve your website’s load time evaluated with Pingdom and optimization score at Google PageSpeed Insights.

You must change all the passwords as a precautionary measure.

It is our commitment to complete the optimization process of your website within 7 working days.

Our work samples

for WordPress website speed optimization services


Before optimization
Load time: 22.75 sec

Before optimization Load time: 22.75 sec
Before optimization Load time: 22.75 sec

After optimization
Load time: 317 milli-sec

After optimization Load time: 317 milli-sec
After optimization Load time: 317 milli-sec


Before optimization
Score: 33/100

Before optimization Score: 33/100
Before optimization Score: 33/100

After optimization
Score: 100/100

After optimization Score: 100/100
After optimization Score: 100/100


Clients’ reaction

after the completion of WordPress speed optimization service

Pinaki Ghosh
Founder & Captain, Power Publishers, www.power-publishers.com

WordPress Website Speed Optimization Service
WordPress Website Speed Optimization Service
WordPress Website Speed Optimization Service

Norma Pastor
President & Founder, The Young Alchemists Foundation, www.tyaf.co

WordPress Website Speed Optimization Service


Why choose us?

to speed up your WordPress website

A. Risk-free Implementation: We create a staging site, which is a replica of your WordPress website, and work on it. After we complete, you check the staging site and give approval if everything is okay. Then we push the changes to your LIVE WordPress website. Our competitors don’t provide you this facility. They work on the LIVE website directly, which may lead to breaking your LIVE site, cause downtime and loss in your business.

B. 120% money back guarantee: We’ll issue you a 120% refund if we fail to improve your WordPress website’s speed, i.e., load time evaluated with Pingdom and lighthouse analysis score with Google PageSpeed Insights. We optimize WordPress website loading speed in less than 1 or 2 sec.

C. Compatible with the latest version: Google has drastically changed the logic of PageSpeed Insights with the most recent version (5). Our service is compatible with it.

D. Proven expertise: Not only in the field of WordPress website speed optimization service but you see our proven expertise in other web technologies too. The list of relevant facts are given below, with a quick summary:

  1. WordPress Speed Up: Please click here to check our work samples for WordPress website speed optimization service.
  2. WordPress Website Design: We are experienced in WordPress website design for 10+ years. We have designed thousands of beautiful WordPress website. Our client base is spread across the globe.
  3. ‘Auto-Install Free SSL’: We developed this WordPress plugin. It uses Let’s Encrypt™ API to issue/renew free SSL certificates and installs SSL on the WordPress website with complete automation! You don’t need to have server administration or coding experience for this. Free wildcard SSL supported. The plugin is published by the WordPress plugin directory.
  4. ‘FreeSSL.tech Auto’: We developed this PHP app for the same purpose as ‘Auto-Install Free SSL’. The only difference is that it works on any Linux hosting, even if you don’t have a WordPress website. Free wildcard SSL supported. The app is listed at the Let’s Encrypt™ website. On October 23, 2018, this news was published by Yahoo Finance and 174 news media (including 77 Newspapers and 57 Broadcast Media) in the USA, Canada, Germany, Spain, and India.
  5. https://freesslcertificate.me: We developed this in-browser app to issue free SSL certificates. It uses the Let’s Encrypt™ API. It supports free wildcard SSL — no app installation required on your server to use it.



Service Items Explained

Our WordPress Speed Optimization Service provide you the following

1. Premium WordPress caching plugin ($39 value): We’ll install the best premium caching plugin, configure it and cross check with your WordPress website so that any settings don’t conflict with the site.

2. Image optimization: This is a must to speed up the load time of a WordPress website. Some ways in which images tend to hinder website speed are a large size, unspecified dimensions, bandwidth-hungry formats like JPEG and PNG, or complicated formats like TIFF and BMP. WordPress speed optimization services that we provide focus on all these factors to improve speed. We compress your images, convert JPG and PNG images to WebP, which is the next generation image format and recommended by Google. We also resize the images to the required dimensions.

3. Lazyload of images: Lazyload is a technique with which the images are downloaded on a web page only when that portion appears to the viewport of a browser. Incorporation of this technique ensures that images in a particular section are loaded only when you come to it. Otherwise, they remain off the page. This procedure improves the loading speed of a WordPress website.

4. Review active plugins: In many cases, users install WordPress plugins for a one-time purpose. But if you keep them activated even after that purpose is over, it cost you performance. Every time a page or post is accessed, WordPress runs all the active plugins. We review the active plugins to find out if there any plugin present that is not being used currently. We deactivate them upon your consent.

5. Optimization of the WordPress database and cleanup: WordPress stores all the information in its database. In most cases, you may not need some of the data. For example post revisions, drafts, trashed posts, spam and trashed comments, transients, etc. These items slow down the performance of your WordPress website. We remove these unnecessary items and make your database clean & high performing.

6. Upgrade to PHP 7: According to Zend Technologies, the inventor of PHP, PHP 7 provides enormous performance improvement over PHP 5. We found this to be true based on our experience. If your web host supports PHP 7 (most hosts support), we’ll upgrade your WordPress website to PHP 7.

7. Optimization audit report: We provide detail audit report for your WordPress website before and after our optimization work. So, you can track the performance boost as per the benchmark of Google Page Speed Insights. (You’ll also feel the loading speed improvement by browsing through your WordPress website.)

8. Minify CSS, JavaScript and HTML: Minify means making the code smaller by removing tabs, spaces, line-breaks, and comments. When we apply minification to large CSS, JavaScript or HTML files, the coding shrinks; thus rendering the WordPress page or post makes more optimized and faster to load.

9. Enable Gzip compression: It conforms to the configuration of the web-server and renders the files sufficiently small to speed up the transfer process. By implementing Gzip compression, we effectively reduce the file size to save on bandwidth. This, in turn, improves the speed of your WordPress website.

10. Leverage browser caching: We do this by adding HTTP expires headers so that some files would expire beyond a pre-determined time-frame. As a result of browser caching, files like CSS, JS, images, etc. are stored in the visitor’s browser cache. So they do not need to be downloaded every time someone visits your website. This method speeds up your WordPress website loading time considerably.

11. CloudFlare CDN: CloudFlare is a content delivery network. It caches the copies of WordPress web pages across 175 data center located in different countries. Every time a web page is called, CloudFlare retrieves a cached copy from the server which is geographically closest to the visitor’s location and returns it. This process reduces network latency and improves the loading speed of your WordPress website.

12. Ensure text remains visible during web font load: We deploy the CSS technique that ensures your website’s text is visible to the visitors even before the web font downloading process gets completed.

13. CSS & JS files concatenate: We concatenate all the external CSS and JavaScript files of WordPress website into a single file so that everything can be downloaded at once. This process reduces the number of HTTP requests and improves the page loading time.

14. Add Keep-Alive headers: The server closes TCP connection after each individual HTTP request gets completed. If your WordPress website has 6 CSS, 4 JavaScript, and 8 image files, the browser needs an additional 18 HTTP requests to download these resources. That’s mean the browser needs 18 separate HTTP connections. This process is time-consuming. We’ll optimize your WordPress website with Keep-Alive headers so that it’ll be able to deliver all the resources in a single HTTP connection. This technique will speed up your WordPress website a lot!

15. Remove Query strings from static resources: URLs that contain symbols like question-marks are known as Query strings, like this: domain.com/style.css?ver=5.1.1
Some servers & proxy servers are not able to cache files that contain query strings. So we remove query strings from all of the static resources of your WordPress website.

16. Eliminate render-blocking JavaScript and CSS in above-the-fold content: Most often JS and CSS files of WordPress websites are coded in such a way that all the code do not mandatorily responsible to display the ‘above-the-fold’ content. This issue interferes with the loading of the same and blocks rendering. In such a situation, Google PageSpeed Insights gives out a warning asking you to remove the render-blocking CSS and JS. We achieve this by asynchronously loading the CSS file, inlining the critical CSS and deferring the JavaScript.

17. Defer loading of JavaScript: Defer loading of JS implies that the JavaScript code will take effect only after the WordPress page or post has been loaded. The external JS files are deferred using the ‘defer’ attribute. After the WordPress page content has been loaded, the deferred JS will be executed.

18. DNS prefetch: Most WordPress website depends on third-party resources like Google font, Font Awesome icons, Youtube video, etc. Every domain name requires a separate DNS lookup, which can consume a significant amount of time and make the WordPress website slow. We use DNS prefetch that enables the browser to conduct DNS lookups in advance and in the background. Thus this technique reduces latency.

19. Cache Preloading / Cache warming: Caching plugin periodically clear cache to keep the content up-to-date. Then a WordPress page or post is cached when it is first requested. On the first request, WordPress generates the page from the database. At the same time, the page is saved in the cache storage. So the server takes more time than usual on the first request. (The page is served from the cache on subsequent requests.) This can interfere with performance on a large WordPress website. We fix this potential issue with cache preloading (or cache warming). This system caches all the pages, posts, categories in advance, even before they are requested by the end user. So a performance boost will take place from the very first request.

20. Base64 Encoding of small images: The purpose of Base64 Encoding is to transform images into an ASCII string which are recognized by the browsers. We inline small images into the HTML code using Base64 encoding. So your WordPress website does not require an image to download. This method reduces the number of HTTP requests and hence the page loading time.